CIMC Home is one of the UK’s leading B2B suppliers of homeware with over 5000 products online. Suppliers within the UK, Ireland & International market include Wayfair, Joss & Main, Fenwicks, TK Maxx, Wilkinsons, Dunelm – Achica/World Stores, various boutiques, hotels and florists. Managing and uploading content and imagery each season using Magento software. Creating and uploading product descriptions including Meta tags for CIMC Home and Wayfair supplier website. Adding related, upsells, cross-sells to increase sales. Updating online banners, category boxes and sequencing categories. Amending missing imagery and errors. Reviewing stock levels and container shipment dates with Microsoft Dynamics NAV in order to make categories and products live and scheduling mailers when items due in stock. Creating eye catching content for Mailer subject lines/descriptions, directing and communicating my ideas to the rest of the Digital team based in Dubai and Scotland Head office. Selecting products based on new arrivals and existing product ranges with high stock levels to promote in mailers. Reviewing MailChimp performance for click rates on mailers and attending regular meetings with Williams Commerce to review SEO and website traffic. Researching Pantone colours and WGSN website to select a collection of products based on the latest trends for the inspiration subcategory. Compiling products into sales categories and attached price labels to prepare for sales launches. Creating categories for new products and Best Seller ranges. Removing discontinued lines from the website on a monthly basis. Arranging photoshoots and merchandising lifestyle sets. Merchandised and sourced props in preparation for seasonal photoshoots. Editing images for social media, banners and sale stickers using Adobe Photoshop. Photographing and video recording exciting and engaging social media posts to schedule on Hootsuite platform. Producing monthly blogs featuring the latest trends to increase SEO on the CIMC Home website. Copywriting product descriptions for CIMC Home seasonal catalogue and the showroom and exhibition flyers. Updating online exhibitor profiles prior to attending National Trade shows. Sourcing the most relevant and interesting stories and ideas to write accurate and engaging editorials for CIMC Home monthly marketing publications featured in the UK home interiors market of Cabinet Maker and Furniture News magazines. Researching current design trends, Pantone colours and WGSN website to create collections for the inspiration subcategory with the use of sketchbooks and mood boards. Analyzing our competitors and our journey to take learnings on how we can improve. Working with the wider team to identify opportunities to improve content and imagery to sell more and react to trade actions. Designed furniture and lighting pieces from initial concept for sampling and final product inspection at their manufacturers in China and India. CIMC homeware has appeared on Television Shows and adverts including Big Brother and The Only Way Is Essex show within Boutiques such as ‘Tides.’ Celebrity clients include; Alan Sugar, Kelly Hoppen, Anthea Turner, The Only Way Is Essex cast, Dr Hilary Jones, Katy Price, Ryan Clark, Craig Edwards, Various footballers.