TJX EUROPE – DIGITAL SEO COPYWRITER

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A Fortune 100 company and the world’s leading off-price retailer of clothing and homeware worldwide. Delivering excellent SEO driven copy and creative concepts for TK Maxx, Homesense and the TJX  corporate brand. Passion for writing across all media: digital, editorial, print, in store signage and social to create inspirational creative in-house agency. Working alongside Photographers, Stylists, Image Editors, Copywriters and Publishers within a fast paced studio environment. Brainstorming and sharing ideas, as well as editing and proof-reading copy. Exceeding targets for the daily number of products with completed content. Creating content inline with house style, tone and gold standards. Tailoring the tone of copy to high profile external brands including Gucci, Prada, and Zara. Following company guidelines in order to categorize products into the correct range. Working with Hybris to input content including all attributes such as size, colour, brand and materials. Ensuring all features are including in the copy to describe a vast array of clothing, shoes, homeware and accessories. Staying up to date with the latest digital content marketing strategies and technological advancements for optimising content. Awareness of commerce, popular culture, and new advertising trends and techniques. Continually monitoring the political, legal, sociocultural, economic, and technological environments. Creative, imaginative and curious about TJX products. Adding products to the problem shelf  for various issues such as missing materials and brand. Noting missing brands and adding to the Hybris system. Signing off all products and returning to the warehouse once all photography and copy is complete.

https://www.tjx.com

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